What is a potential impact of prestige pricing?

Prestige pricing is a strategy where products are priced higher than competitors to create a perception of quality, luxury, or exclusivity. This method can significantly enhance brand perception by positioning the product as premium or high-end. When consumers see a high price tag, they often associate it with superior quality and prestige. This can attract consumers who value status and are willing to pay a premium for that impression, effectively differentiating the product in a crowded marketplace.

In contrast, alternatives like lowered sales volume reflect a possible outcome of higher prices, as not all consumers may purchase the product at a premium price. Increased production costs might arise in some cases, but it's not an inherent result of prestige pricing; it's more about the brand's strategy and positioning. Wider market access is generally not a goal of prestige pricing since targeting a more selective audience often means a narrower market focus. Therefore, the enhanced brand perception is the most direct and significant impact of prestige pricing.